Can You Make Money With Youtube Music Videos
How to Make Coin on YouTube for Artists
An ultimate guide for contained artists who want to larn how to brand money on YouTube.
Written by amuse - May five, 2022
YouTube is the #2 well-nigh engaged website online (read that again😲). The platform has the power of reaching more people between the ages of 18 and 34 than any other social media platform, opening up the doors for contained artists to make a nice agglomeration of cash from their hard work.
And so how do you make money on YouTube? What is brand sponsorship? Why should you care near Youtube Content ID? To reply all your questions, we put together this guide for independent artists wanting to monetize on YouTube (and make that $$$).
How can I make money on YouTube?
The primary method of earning money on YouTube is through advertisements. Whether that means opting in for ads on music videos or for other original content posted.
1. Bring together the YouTube Partner Program
Once y'all hit one,000 subscribers and 4,000 watch hours over a one-year flow, you are eligible to apply for the YouTube Partner Plan. (Make sure you lot're based in a country where the YouTube Partner Program is available by clicking hither).
In that location are several perks to joining the YouTube Partner Program, the main one being that Google manages everything for you. From ad placement to managing acquirement collection and payments, Google's got your dorsum.
Steps to join YouTube Partner Program:
- Sign in to the YouTube account that you would like to monetize.
- Click on the user name or profile icon in the upper correct corner of the folio.
- Look for the "Account Settings" screen. Become to the left side of the screen, and select the "Monetization" option under the "Aqueduct Settings" menu.
- Detect and click on the bluish-white button "Enable My Account".
- Read and concur to the YouTube Partner Program terms and eligibility requirements.
- Create a new Google AdSense business relationship or if you already have one, add together it to your channel. (An Adsense business relationship volition enable you to get paid).
- Ready your monetization preferences.
Once you've followed these steps, go dorsum to your dashboard and click the Analytics tab on the left bill of fare. Y'all'll need to cull Revenue from the tabs at the top and scroll down to detect the Monthly Estimated Revenue nautical chart. This will give y'all insight into your predicted YouTube acquirement.
Now that you have opted in for the monetization choice, ads volition start running on your aqueduct. These ads will exist based on the relevance to the YouTube channel's original videos that you've registered with. You won't be able to choose what ads are run since that will be controlled past Google.
There are different types of YouTube ads that can run across your videos: Skippable In-stream ads, Non-skippable In-Stream ads, and Bumper ads.
Non-Skippable In-Stream Ads
To learn well-nigh the other kinds of YouTube ads that weren't mentioned in a higher place, click hither.
Continue in mind that joining the YouTube Partner Program is a one-time thing, so yous don't need to worry about reapplying or setting it up once more (😅). Just focus on growing your YouTube channel and collecting that ad revenue, letting Google's AdSense work its magic!
2. Sell your merch with YouTube Merch Shelf
If y'all have an established fan base (big or small), selling merch online is a peachy way to further that connectedness with your stans!
So what is a YouTube Merch Shelf? In YouTube's own words, "the Merch shelf allows eligible creators to showcase their official branded merchandise on YouTube. If a channel is eligible, the shelf may surface on their videos' watch pages, but may non bear witness for all videos."
To check if you're eligible click here.
Steps to linking your merch shop to your channel:
- Sign in to YouTube Studio.
- In the left card, click "Monetization".
- Selected the Merchandise tab.
- To plough on the merch shelf on your aqueduct and videos, link your official merch store to your YouTube aqueduct and follow the steps on-screen.
When it comes to showing off your merch on YouTube, visibility is key! Larn how to organize and manage your YouTube Merch Shelf here.
If y'all're not eligible nevertheless to create a Merch Shelf, here is a great video that breaks downwards how you tin all the same create and sell your merch on YouTube:
3. Secure a brand sponsorship
Brand sponsorship is a partnership between you every bit an artist/content creator and another brand or company. Unremarkably, if you have a bigger YouTube account, brands will accomplish out request if you would similar to work with them. Simply if you're still growing your YouTube business relationship, y'all volition need to select a sponsor you would like to work with and reach out to them. Together, you will decide on a deal where y'all fundamentally promote their service, product, or brand and in return, yous will go paid.
The main requirement for securing a brand sponsorship is having a highly-engaged audience. Information technology doesn't matter if you only have 1000 subscribers, equally long as they are actively engaging with the content you are posting.
Before we expect at how you would secure a sponsorship, let's break down the iii main types of YouTube sponsorships y'all can apply to monetize your channel:
- Production Sponsorship
Product sponsorship is when a make or visitor sends yous a product for y'all to review on your channel. This kind of sponsorship tin can be small like a brand sending yous vesture to review, or bigger similar getting a gratis trip somewhere or an feel through traveling. - Affiliate Sponsorship
In an affiliate sponsorship, you will get a special code or link to a product to share with your audition. Every fourth dimension someone uses that link or lawmaking, you earn a commission on that auction. Affiliate sponsorships are perfect for you if you have a smaller channel (no matter how many subscribers you accept). - Paid Sponsorship
Paid gigs are the highest level of YouTube sponsorships. In a paid sponsorship, you promote a product, service, or brand on your aqueduct in substitution for payment. These opportunities are rare if you have a smaller channel, and you lot'll need to grow your channel for them to start coming your style.
Now that you're in the loop of what different types of sponsorships there are, here's how to land one.🤝
How to land make partnerships:
1. Accomplish out to brands
First, put together a media kit. A media kit is basically your YouTube resume that y'all will share during outreach to brands. If you don't know where to kickoff, Canva has great templated media kits that you lot can use to become the layout down.
Here'due south what you should include in your media kit:
☑️ Number of subscribers on your channel and hours viewed (from the past year).
☑️ Other statistics from your other social media channels (Instagram, TikTok, Twitter).
☑️ Information nearly your niche and audience demographics.
☑️ If you have examples of previous partnerships or collaborations that you've done, include that!
Side by side, call up about some brands that align with your online branding and existing audience. Write downwards what products you enjoy using and would recommend to your friends. Make certain you're showing your fans consistency by choosing brands that are the most relevant, exciting, and valuable to your audience.
One time you have your list, do a search for fundamental phrases like "brand name YouTube sponsorship" or "brand name influencer program" to learn if they have a process already in identify.
If a brand or company you desire to piece of work with doesn't have an official sponsorship page, you can reach out through electronic mail. Become to their "contact us" page and look for an email related to printing, marketing, or partnerships (not their general visitor email for their customers).
When you transport your outreach e-mail, include your media kit and any other helpful channel analytics. Think to pitch what they volition proceeds from working with you conspicuously so yous stand out from other artists and creators who are also doing outreach.
2. Utilize YouTube sponsorship platforms
YouTube has its own sponsorship platform where brands and creators tin can connect and set up collaborations. YouTube Brand Connect is the platform's own influencer marketplace where you tin suit brand deals and sponsorships inside their own ecosystem.
To join, you will first need to be office of the YouTube Partner Plan. Correct now, the market place is but available in the USA, United kingdom, and Canada, with more countries existence added to the list soon.
If you aren't located in these countries, Grapevine Village is another great platform that connects brands and creators. You volition however need at least x,000 subscribers on YouTube or x,000 followers on Instagram to sign up, if yous're not in that location quite nonetheless, focus kickoff on growing your channels.
3. Reach out through your other social media channels
If yous're nevertheless growing your YouTube channel simply your presence on other social media platforms is potent (Instagram, TikTok, Twitter), you lot tin kickoff past packaging your Instagram for instance with your YouTube content.
How much does YouTube pay for sponsorships?
It'south no underground that bigger YouTube channels have become a very lucrative source of revenue. Channels with over 100K active subscribers can make upwards to $330 to $7,400+ on average from sponsorships, based on per 1000 views and watch fourth dimension.
Klear, who studied the channels of over ii,500 influencers, constitute the following average rates based on the influencer's audience size:
- Nano (500-5K subscribers): $315 per video
- Micro (5K-30K subscribers): $908 per video
- Power (30K-500K subscribers): $782 per video
- Celebrity (+500K subscribers): $3857 per video
If yous're non already putting time into building out your YouTube aqueduct and reaching out to brands to secure sponsorships — this is your sign!
4. Monetize with YouTube Content ID
YouTube Content ID is a service past request to amuse Pro/Boost users, helping you place whenever your music is used in a video on YouTube. The tool tin can besides be used to monetize videos that have used your music without your permission.
Only original music is eligible for YouTube Content ID, meaning samples or any other elements that are deemed a copyright infringement on YouTube's policy, are denied YouTube Content ID.
Keep in listen that when YouTube Content ID is added, YouTube Music is automatically included every bit well. This is a requirement from YouTube's side.
How do I asking information technology?
Since it's an amuse Pro/Heave feature, you lot volition need to upgrade your account if you're on amuse Start. For Pro users, information technology'south available for no extra accuse. For Boost users, there'south a 15% fee for Content ID ad revenue.
When does Content ID first challenge?
When the Content ID is added to your track, it will commencement processing every video always uploaded on YouTube immediately. Content ID prioritizes scanning the almost popular videos on YouTube before it moves on to scan the videos with less appointment.
It tin can sometimes take upwardly to 6 months before Content ID has scanned all the videos and claimed the right content. Remember, patience is central! 🔑
What happens if someone uses my music in their video?
User-generated content is some other main way music artists make money on YouTube: meaning someone has uploaded a video using your music throughout. Y'all earn money each time someone uses your tracks, and this content is picked up automatically past YouTube'southward Content ID system.
Sometimes the organization can miss your song. This happens when the creator uses a brusque prune of your song or alters information technology but enough to get in undetectable by YouTube's software. Information technology'south hard to identify these missed usages, but some artists manually comb through YouTube or rent a company that helps uncover videos that take used your music.
Now you've discovered some means to brand coin on YouTube! Merely before the revenues start to trickle in, read our guide on how to make some extra cash as an independent creative person.
Build your creative person career on your own terms.
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Source: https://www.amuse.io/en/content/how-to-make-money-on-youtube-music-artists-guide
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